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Samuel Nsor, 2nd left, chairman of NUJ in Cross River State, Comrade Gill Nsa, 2nd right, flanked by two female members of CRBC management team
By Akpan David, Calabar
The Cross River State Broadcasting Corporation, (CRBC), has decided to be financially independent by increasing its own Internally Generated Revenue.
Speaking to news men at NUJ Press Centre, Calabar, General Manager of the station, Samuel Nsor said state broadcasters have rights to independently source for funds to compete in the market.
He said they will use the opportunity of their maiden public lecture holding on Thursday 30, November 2023 to launch for N100 nillion to establish what he called Off Air ventures to help defray increasing costs of broadcasting.
“During the Maiden Public Lecture, we plan to raise minimum of N100m for a multipurpose facility to be established in Calabar.
“As you may know, most public broadcasting organisations are partially commercialised. So with such facility, we want to aim at increasing our IGR to help defray increasing costs of broadcasting instead of always waiting for state government and pay for other overheads.
“When established, the facility can be rented out regularly. This way, it will lead to financial independence. We’re hopeful that we will achieve our aim.”
Nsor also stated that the maiden lecture will set agenda for public discourse, maintaining that the media is to bring issues of importance to the front burner of national discourse.
He said that the theme for the event is “Entrenching culture of productive consciousness in a developing economy, the media experience”.
The general manager disclosed that former chairman, Board of the Nigerian Ports Authority, (NPA), Chief Akin Ricketts will chair the event. Prof Nchor Okorn, Emeritus Prof, Political Science, University of New Orleans, USA will present the keynote address while the Secretary to the State Government, Prof Anthony Owan-Enoh will speak on the “Peoples First Mantra of the state governor, Senator Bassey Edet Otu.”
The general manager said the objective of the event is to re-engineer the productive consciousness of Nigerians in a growing economy for sustainable development.
He said the November lecture which is expected to bring together media establishments/practitioners, captains of industry, religious and traditional rulers, good governance group among others from within and outside the state to cross-fertilise ideas on burning state/national issues and proffer suggestions on the way forward.
Also speaking, Mr Smart Osang called for media support, disclosing that 10 distinguished Nigerians have been designated for awards for their contributions to the state.
He said the initiative is one whose time has come.
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