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By Amina A. Samuel
Nigeria’s reputation, both locally and globally, is shaped not only by headlines and policies, but also by the daily actions, values, and conduct of its people. In recent conversations around national image and trust, one message continues to stand out: rebuilding confidence in Nigeria requires intentional collective effort.
The unveiling of the Nigeria Reputation Perception Index (NRPI) has further reinforced the fact that national reputation is measurable. More importantly, it highlights the urgent need for deliberate steps toward restoring trust and strengthening our credibility in the international space.
I attended the Nigeria Reputation Summit 2026 virtually on January 20, 2026, and although it was through a screen, the energy and urgency of the discussions were unmistakable. Listening to the speakers and reflections shared during the summit, I strongly agree that the NRPI report is more than just data, it is a strategic tool for national renewal. It reinforces the reality that improving Nigeria’s reputation is a collective responsibility that requires commitment from all sectors of society.
While leadership and governance play critical roles, reputation management is not solely the responsibility of government institutions. It is a shared task that involves policymakers, private sector leaders, media professionals, civil society, and citizens, especially the youth, who represent the future voice of the nation.
What’s The Way Forward?
To improve Nigeria’s image sustainably, several key actions must be prioritized:
- Ethical leadership and accountability: Trust cannot thrive without transparency and responsible governance.
- Strategic communication: Nigeria’s story must be told with honesty, clarity, and consistency, backed by evidence and national progress.
- Citizen engagement: Every Nigerian contributes to the country’s image through everyday behaviour, integrity, and civic responsibility.
- Innovation and national development: Reputation grows when economic opportunities, security, and social progress are visible and impactful.
A Call to Action
A better Nigeria will not emerge by chance. It will be built through conscious reforms, credible leadership, and citizens committed to positive change. Data and strategy provide the framework, but it is people who breathe life into a nation’s reputation.
Each of us has a role to play, through our values, our voices, and our actions, in shaping the Nigeria we want the world to see.
Nigeria’s reputation is not just a perception. It is a reflection. And together, we can rebuild it.
This article reflects the personal views and observations of Amina A. Samuel, a PR Practitioner and Associate Member of the Nigerian Institute of Public Relations (NIPR), as an attendee of the Nigeria Reputation Summit 2026.
Email: [email protected]
LinkedIn:https://www.linkedin.com/in/amina-a-umole-anipr-0012a3275
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